PROFESSIONAL SUMMARY
Seasoned and driven Senior Graphic Designer focused on overseeing projects from initial concepts through final delivery. Successfully creates brand messages, strategies and key graphic productions. Resourceful and hardworking with vendor sourcing expertise and empowering leadership skills illustrated over 15 years of industry success. Clear communicator and collaborative team player with an eye for detail and expertise in written and verbal communications.
WORK HISTORY
Taro Pharmaceuticals U.S.A., Inc. • Senior Graphic Artist
Hawthorne, NY I August 2021- Present
Generic RX and OTC:
• Package design & label development for new product launches and product line extensions (labels, tubes, cartons, generic product inserts/outserts).
• Project management follow through from initial draft artwork to final production.
• Drug fact label and master text creation, adhering to FDA guidelines, collaborating closely with the regulatory team.
• Strong experience with Product Lifecycle Management software.
• Interface effectively and directly with the Sun/Taro marketing, regulatory, and print production teams in the US, Canada, Israel, and India.
• Marketing/Sales team support: trade show booth and sell sheet design.
• Ecommerce design assets: 3D product renderings and digital ad creation.
• Design of in-house corporate support materials: branding guidelines, office decor, human resources training materials.
Rhinebeck Bank/LCS Facility Group • Contract Sr. Graphic Designer
Poughkeepsie, NY I March 2020 - August 2021
• Art direction and design for all collateral including flyers, posters, brochures, signage as well as print & digital marketing campaigns.
• Worked closely in collaboration with cross-functional teams to ensure all marketing objective are met.
Susan Labodin Design • Independent Contract Designer/Consultant
Beacon, NY I January 2006 - August 2021
• Working with clients to gather and define requirements, establish scopes and manage project milestones.
• Provide expertise in the areas of brand identity & strategy, package design, print & digital design, as well as marketing and social media support.
Hans Flink Design Inc. • Senior Design Manager
New York, NY I January 1997- January 2006
• Packaging design/direction, design management, and brand identity for award winning design agency.
• Contributions to brand planning including equity evaluation, strategic planning and consumer research.
• Researched design trends, technology and processes and directed work of design team.
• Created digital and 3D package comps or prototypes for internal and external presentations.
• Developed and strengthened brand assets while adhering to FDA guidelines.
• Interfaced effectively with design team members, including contractors and vendors to resolve issues and discuss ideas.
• Clients: Bristol-Myers Squibb, Mead Johnson Nutritionals, Pfizer, Unilever HPC USA, Wyeth Consumer Healthcare, and Colgate-Palmolive
SKILLS
branding strategies, corporate identity branding, digital design, esko dynamic barcode software, excellent written and verbal communication skills, logo design, mastery of adobe creative suite, pc and mac platforms, photography composition/editing, prepress and printing knowledge, production layouts, product lifecycle management software, project management, strong organizational skills, superior time management, visual design, website graphics